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Customers keep disappearing
Customers keep disappearing
http://www.loyaltyeffect.com/loyaltyrules/library_articles_details.asp?id=6708

Customers prizes for loyalty
Customers prizes for loyalty
http://www.loyaltyeffect.com/loyaltyrules/library_articles_details.asp?id=7639

Dispensing with loyalty
Dispensing with loyalty
http://www.loyaltyeffect.com/loyaltyrules/library_articles_details.asp?id=8367

Essays van F. Reichveld
Read essays by fred reichheld on the importance of business loyalty.
http://www.loyaltyeffect.com/loyaltyrules/library_briefs.html

Loyalty not always profitable.
Loyalty not always profitable.
http://www.loyaltyeffect.com/loyaltyrules/library_articles_details.asp?id=8014

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